Meet FORD's Social Networking Vehicle (literally) of the future

Ford embraced the digitalizing of the consumer market a few years back and has not backed down. Recently they were one of the first major companies to create a Ford Motor Company on Google+ See here
More recently though, they displayed the Ford Evos: a concept car that will take the term smart car to brave new heights with increased levels of car-driver intimacy (ok, that did not come out right) or knowing what the driver wants and what his friends want and more.

We cannot help but feel that humanity and machines are sliding faster into a melting pot than we may not have believed possible 5years ago.

Goofy Prediction Time
Someday soon, before the DALEKS arrive, your car will be able to send hangout invites to those in your friend circle on Google+, record your outdoor hangout via video cams fitted in the headlights, edit and upload to YouTube while your in-brain embedded Android app flashes decoded barcodes before your eyes so you can discover deals along your drive to an event. Surely that would be an advertisers delight! Martin Lindstrom take note. Hrrumpp.

Science fiction? Probably, but the question to ask yourself as a brand builder/maketer: Is your brand preparing for life at deeper levels of social networking? Food for thought.

Check out the inside scoop on the Ford EVOS for some of its cool new features - thanks to the guys at Mashable http://mashable.com/2011/09/01/evos-social-networking-car/

Car image courtesy Ford